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Why does every organisation need a crisis communications plan?

Crisis communications is currently the biggest buzzword in the PR sphere, with businesses everywhere needing a steer and guidance when chaos ensues. Crises can result from a single devastating event or a combination of escalating events and present a severe ...

What does Marketing strategy mean?

After speaking with a lots of small to medium sized companies, it occurred to us that many struggle with what is meant by the term ‘Marketing Strategy’…We get talking to business owners and they tell us how they are promoting ...

Social Media Marketing

Social media marketing utilises online social networking sites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social networks, to help your company increase its brand exposure and customer ...

Bespoke Website v’s Themed Website

The World Wide Web was created in 1990 by CERN Physicist Tim Berners-Lee. Some of us here at Fortitude.Expert are old enough to remember life before the ‘tinternet’, although we’re not sure how we got through the day without Googling! When working ...

Is your website on Google?

To determine whether your site is in Google's index you can do a site: search for your site's home URL. If you see results, you're in the index. For example, a search for ‘site:lemonstolemonade.co.uk’ returns these results.   If your site isn't ...

Digital marketing cannot be ignored

An effectively executed digital marketing campaign can serve the needs of any business and increase the demand for the product or service that they offer. If you want to go where your customers are, you need to be active online. ...


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