The World Wide Web was created in 1990 by CERN Physicist Tim Berners-Lee. Some of us here at Fortitude.Expert are old enough to remember life before the ‘tinternet’, although we’re not sure how we got through the day without Googling! When working with our...
Social media marketing utilises online social networking sites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social networks, to help your company increase its brand exposure and customer reach. One of...
After speaking with a lots of small to medium sized companies, it occurred to us that many struggle with what is meant by the term ‘Marketing Strategy’…We get talking to business owners and they tell us how they are promoting their services, what they are saying with...
Crisis communications is currently the biggest buzzword in the PR sphere, with businesses everywhere needing a steer and guidance when chaos ensues. Crises can result from a single devastating event or a combination of escalating events and present a severe threat to...
What is brand identity? Brand identity is the ‘face’ of your brand, it makes you recognisable, it is the visual and emotional representation of your company, your product, or service. It will include various elements, including logos, colours, slogans, and typography,...
What is a trade show event? A trade show is an organised event for businesses, professionals, and business representative to come together to exchange knowledge, products, services and make connections with other like-minded individuals in their industry. They will be...
According to PWC, ESG issues are now more prominent than pre-pandemic. This is due to greater threat of climate change as well as an “explosion of concern about racial and gender equality”, with 86% of employees preferring to support a company that cares...