case studies vs testimonials

case studies vs testimonials

Earlier this year we were asked by a client to build up a library of cases studies and testimonials for their business, to provide real-life examples of positive customer experiences – a critical part of gaining buy-in from new prospects! With 98% of people looking...

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Search Engine Optimisation

Search Engine Optimisation

Search engine optimisation (SEO) is a methodology of strategies, techniques and tactics used to ensure that your website and your products/services show up on a search engine results pages (SERPs) such as Google, Bing, Yahoo and other search engines. SEO refers to the...

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Your company logo: making a good first impression

Your company logo: making a good first impression

A company logo is often the first thing that potential customers, suppliers and business partners see, so it needs to give a positive lasting impression. People make up their mind in a split second as to whether you’re a trustworthy dependable company, based partly on...

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A website design can make or break your digital presence

A website design can make or break your digital presence

It is the online face of your company and it’s important that it is in-keeping with current trends. In this world of digital innovation, people love trendy things; be it food, fashion, or web design. While developing a web page, every developer puts their heart...

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Digital marketing cannot be ignored

Digital marketing cannot be ignored

An effectively executed digital marketing campaign can serve the needs of any business and increase the demand for the product or service that they offer. If you want to go where your customers are, you need to be active online. The influence of the digital landscape...

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Is your website on Google?

Is your website on Google?

To determine whether your site is in Google’s index you can do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for ‘site:lemonstolemonade.co.uk’ returns these results. If your site isn’t on Google, it’s...

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