In the world of pharmaceuticals, building trust is paramount. Patients rely on pharmaceutical products for their well-being, often trusting their health and sometimes even their lives in the medications they take. However, trust can be fragile, it can easily be shaken...
In the ever-growing digital age, establishing a robust online presence is crucial for the success of any business. With the vast landscape and reach of the internet, businesses need to adopt effective strategies to stand out among competitors and reach their target...
In a rapidly evolving and competitive marketplace, establishing a strong brand identity has emerged as a crucial strategic asset to a business. A brand's identity encapsulates its values, personality, and overall essence, creating a unique and memorable image in the...
The power of storytelling acts as a way of communicating information in a way that is clear for the receiver and can build connection and empathy. It allows you to show the facts in a different way, and helps people visualise themselves within that story. Within a...
Studies show that companies who document their marketing strategy and add actionable steps are 538 % more likely to report success in reaching their goals than those who don’t. In the ever-evolving landscape of the pharma, pharma services and healthcare industry,...
Earlier this year we were asked by a client to build up a library of cases studies and testimonials for their business, to provide real-life examples of positive customer experiences – a critical part of gaining buy-in from new prospects! With 98% of people looking...
Search engine optimisation (SEO) is a methodology of strategies, techniques and tactics used to ensure that your website and your products/services show up on a search engine results pages (SERPs) such as Google, Bing, Yahoo and other search engines. SEO refers to the...
A brand is the emotional and psychological connection a customer has with a business and its products and services. What we aim to do is to help you create an environment that encourages a relationship to occur between customers and your brand, and then nurturing that...
A company logo is often the first thing that potential customers, suppliers and business partners see, so it needs to give a positive lasting impression. People make up their mind in a split second as to whether you’re a trustworthy dependable company, based partly on...
It is the online face of your company and it’s important that it is in-keeping with current trends. In this world of digital innovation, people love trendy things; be it food, fashion, or web design. While developing a web page, every developer puts their heart...
An effectively executed digital marketing campaign can serve the needs of any business and increase the demand for the product or service that they offer. If you want to go where your customers are, you need to be active online. The influence of the digital landscape...
To determine whether your site is in Google’s index you can do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for ‘site:lemonstolemonade.co.uk’ returns these results. If your site isn’t on Google, it’s...