Crisis communications is currently the biggest buzzword in the PR sphere, with businesses everywhere needing a steer and guidance when chaos ensues. Crises can result from a single devastating event or a combination of escalating …
Why does every organisation need a crisis communications plan? Read More »
After speaking with a lots of small to medium sized companies, it occurred to us that many struggle with what is meant by the term ‘Marketing Strategy’…We get talking to business owners and they tell …
Social media marketing utilises online social networking sites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social networks, to help your company increase …
The World Wide Web was created in 1990 by CERN Physicist Tim Berners-Lee. Some of us here at Fortitude.Expert are old enough to remember life before the ‘tinternet’, although we’re not sure how we got through the …
To determine whether your site is in Google’s index you can do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for ‘site:lemonstolemonade.co.uk’ returns these results. …
An effectively executed digital marketing campaign can serve the needs of any business and increase the demand for the product or service that they offer. If you want to go where your customers are, you …
It is the online face of your company and it’s important that it is in-keeping with current trends. In this world of digital innovation, people love trendy things; be it food, fashion, or web design. While …
A website design can make or break your digital presence Read More »
A company logo is often the first thing that potential customers, suppliers and business partners see, so it needs to give a positive lasting impression. People make up their mind in a split second as …
Your company logo: making a good first impression Read More »
A brand is the emotional and psychological connection a customer has with a business and its products and services. What we aim to do is to help you create an environment that encourages a relationship …
Marketers and agencies do not create brands, customers do! Read More »
Search engine optimisation (SEO) is a methodology of strategies, techniques and tactics used to ensure that your website and your products/services show up on a search engine results pages (SERPs) such as Google, Bing, Yahoo …
