What does Marketing strategy mean?
After speaking with a lots of small to medium sized companies, it occurred to us that many struggle with what is meant by the term ‘Marketing Strategy’…We get talking to business owners and they tell …
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Social Media Marketing
Social media marketing utilises online social networking sites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social networks, to help your company increase …
Bespoke Website v’s Themed Website
The World Wide Web was created in 1990 by CERN Physicist Tim Berners-Lee. Some of us here at Fortitude.Expert are old enough to remember life before the ‘tinternet’, although we’re not sure how we got through the …
Is your website on Google?
To determine whether your site is in Google’s index you can do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for ‘site:lemonstolemonade.co.uk’ returns these results. …
Digital marketing cannot be ignored
An effectively executed digital marketing campaign can serve the needs of any business and increase the demand for the product or service that they offer. If you want to go where your customers are, you …
A website design can make or break your digital presence
It is the online face of your company and it’s important that it is in-keeping with current trends. In this world of digital innovation, people love trendy things; be it food, fashion, or web design. While …
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Your company logo: making a good first impression
A company logo is often the first thing that potential customers, suppliers and business partners see, so it needs to give a positive lasting impression. People make up their mind in a split second as …
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Marketers and agencies do not create brands, customers do!
A brand is the emotional and psychological connection a customer has with a business and its products and services. What we aim to do is to help you create an environment that encourages a relationship …
Marketers and agencies do not create brands, customers do! Read More »
Search Engine Optimisation
Search engine optimisation (SEO) is a methodology of strategies, techniques and tactics used to ensure that your website and your products/services show up on a search engine results pages (SERPs) such as Google, Bing, Yahoo …
